Love Aaj Kal stormed the desi box office in North America and the United Kingdom, grossing over $2 million last weekend and became the first Bollywood superhit of the year. With the $1.2 million opening in North America, the romantic comedy is on its way to becoming the biggest hit for Saif Ali Khan.
Exhibitors in the US say they are amazed that a film with Saif could be a huge draw. The initial prediction was for a $1 million run (total) in North America. But as the film’s release approached, the buzz kept growing.
The music (Pritam) also caught on. Many theatres have reported repeat business. It is a big movie for desi date crowds, exhibitors say. (more…)