Editorial Desk
10/3/2008
Finally the announcement that over 50 lakh government employees would be receiving 40 per cent of their arrears amounting to Rs 11,600 crore on account of the Sixth Central Pay Commission recommendations has sent cheer amongst the automobile industry. It has been learnt that enquiries from government officials have already started pouring in at the dealer’s end. It is widely expected that a number of leading companies like Hyundai, General Motors, Maruti Suzuki, etc will be chalking out customised strategies to entice the aforesaid segment for buying their models. Research has clearly indicated that most of the government employees’ families have never deemed it necessary to buy a car, but an aggressive marketing as well as a personal touch base by auto companies base may tilt the market dynamics in their favour.
Media reports indicate that Maruti Suzuki India Ltd. (MSIL) has already implemented a scheme christened ‘Wheels of India’, where the country’s largest passenger carmaker doles out additional discounts and charges a modicum rate of interest. According to a senior representative of MSIL, the company has already earmarked a 4-member team to begin its campaign to woo government employees. He added that with huge sums of money in the pockets of government employees, some of them would definitely buy cars. He also stated that MSIL’s institutional sales officers will work with dealers in state capitals to reach the government employees.
Source: http://www.wheelsunplugged.com/
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