LOS ANGELES (Hollywood Reporter) – Microsoft will make more than 100 family-friendly TV episodes, ranging from Looney Tunes classics to “The Backyardigans,” available on Xbox Live for the first time, under deals announced Monday with Warner Bros. and Nickelodeon.
The software giant also unveiled a new version of the Xbox 360, dubbed Arcade, priced at $279 and bundled with five games, including “Pac-Man Championship Edition,” “Uno” and “Feeding Frenzy.”
Both announcements are designed to position the Xbox 360 and Xbox Live service as mass-market entertainment, and they will be backed by a major marketing campaign aimed at families this holiday season.
“We think this is great for families because in addition to games, DVD movies and music, we can provide all this on-demand entertainment as well,” said Xbox 360 global product manager Aaron Greenberg.
Warner Bros. said more than 50 Looney Tunes episodes featuring such characters as Bugs Bunny and Daffy Duck will be on-demand on Xbox Live for the equivalent of $1.50 for an standard-definition download and about $1.75 for high-definition versions. Ten episodes will be available in Spanish.
In addition to “Backyardigans,” the Nickelodeon offering on Xbox Live will include the entire “Blue’s Clues” library as well as episodes of recently launched tween-centric series “iCarly.”
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